Centralized Hub for 8,000+ Communicators

✨ My Role Brought in as the UX research lead on the Innovation team, I guided foundational discovery efforts for a potential “Communicators Collaborative”—an internal platform to support resourcing and relationship-building across ELCA communicators. We used a two-phase approach: - A quantitative survey (370+ responses) to map out communication workflows, pain points, and platform desires - Concept testing through 1:1 interviews, card sorts, and tree tests to validate early prototypes and content structures 💡 What We Learned - High interest, low clarity: People wanted this platform—but weren’t sure who it was for or how it differed from existing channels. Language and positioning mattered. - Information overload is real: Communicators struggled to sift through newsletters and resource libraries. They craved easier discovery, skimming, and filtering. - User needs vary by role: Synod staff, congregation tech leads, and content creators all approached communication differently—making it clear a one-size-fits-all tool wouldn't suffice. - Top feature asks? Search, sharing, and social connection.